Sparkles & Stretchmarks: A UK Parenting & Pregnancy Blog: How I More Than Doubled My Blog Traffic In One Easy Step

Tuesday, 6 December 2016

How I More Than Doubled My Blog Traffic In One Easy Step



This weekend, my little blog reached a milestone of having hit 2 million views.

Now I know that this may not seem like much to some people, I'm sure the top blogs achieve that within a year and its taken me 3 years to achieve it - but still, it feels quite surreal to think that people have clicked onto read my ramblings over 2 MILLION times now.

I go through ups and downs with blogging - sometimes I love it, sometimes it causes me stress, sometimes I fall dramatically out of love with it and vow to never blog again! - if my blog and I were a movie couple, we would without a doubt be Bridget Jones & Mark Darcy...we have so many fallings out and misunderstandings but at the end of the day...we were made for each other!

But the purpose of this post is not to brag about milestones or wax lyrical about blogging, it's to simply share some tips that have helped me to reach this figure.

I had been hovering around the 1.5 million views mark for months and months, the increase was a painfully slow process - I was averaging around 1500 views per day (more if I had a competition running).

Whenever I published a post, my promotional efforts would be to send out a tweet about it once or twice on the day it went live, to post about it on my blogs Facebook page and to promote in 2 or 3 Facebook blogging groups - occasionally I would submit it to Digg or StumbleUpon but not very often.

However, over the last 3 months I have seen a MASSIVE increase in my pageviews...and from then on, the climb to 2 million hits was far quicker.

My page views increased from 1500 per day on average, to around 5000 per day (without any competitions running) - I was still posting to Facebook just once per day and still promoting in the 3 Facebook blogging groups, but I wasn't submitting to StumbleUpon or Digg at all due to time constraints - all I did was change ONE thing.

And it couldn't have been more simple.

After chatting with Aby of YouBabyMeMummy about how much blog promotion is enough, I realised I was being far too coy with my promotional efforts.

So instead of sending out one or two tweets, I started using SocialOomph to send the tweets out on an hourly basis - SocialOomph is a fantastically easy scheduler for Twitter that I cannot recommend highly enough - all you need to do is write your tweet, select when you want the first one to go out and then select from a drop down menu how often you want to repeat that tweet.

I select Hourly...you then have the option to enter the maximum number of times you want the tweet to be sent out...but if you type 0 then it goes out indefinitely.

This is what I do.

I used to worry that tweeting my posts so frequently would annoy people and result in mass unfollows but actually I have had very few, infact my follower numbers increase slightly everyday - I'm more active now so it makes sense that would happen.

After a few weeks, I simply go in to Social Oomph and change the tweets around - I pause any that I feel have had enough promotion for now and need a break, lower the frequency of tweets on some, etc - but I make sure that promotional tweets are going out for various posts every few minutes.

And this is what has resulted in my traffic more than doubling over the last few months.

It is that simple!

I don't have millions of Twitter followers, I was on 8,500 when I started doing this - I'm just over 9,000 now - so you don't need masses of followers for this to help your stats.

If you're worried about bugging people, just try it for a day or so and see what you think - thats what I did but I soon found that the increase in stats was more than worth the potential annoyance to some people who could easily unfollow me if they wish to.

I hope this tip has been helpful, lately I have had so many requests for more detailed posts on working with brands and blog monetization and so I will be running a quick & free course in the new year to offer some help, advice and support on a more personal level.

If you'd be interested in joining this course, please sign up to my newsletter below to be the first to hear about it.


Subscribe to Be The First To Hear About My No Bull Blog Monetizing Course!

* indicates required



If you enjoy my blog, please consider following me on Bloglovin'
  
Life with Baby Kicks
Dear Bear and Beany

28 comments:

  1. Wow! What a great result Hayley. I use Buffer and really rate it but it's certainly not as simple to use as SocialOomph. I have upped the number of tweets I send out each day in the past year and it is definitely one of the things that has made a difference to my visitor numbers. I do share that 'fear' about peeing people off. But if you think about it, no one is on Twitter all day every day so the chances of them seeing duplicated content is very low. The thing I try to keep in mind is what it looks like if someone clicks through to my profile. As long as they can;t see the same tweet within a scroll down or two then I'm happy. Congrats again on the milestone! x

    ReplyDelete
    Replies
    1. Thanks Claire, it was too big of an improvement not to share! And yep, totally true. Unless they're sitting on Twitter all day (in which case...you have more problems than just seeing my tweets...) then it won't be an issue! xx

      Delete
  2. This is bloomin' amazing lovely. I realise that I don't post enough on my blog to merit these figures but I do think that I need to do more promotion. I am signed up to Social Oomph but I don't have that many tweets set to go. I am going to head there know and use it more. Thanks so much for this useful post. And I am very excited about doing a course with you. Hugs Lucy xxxx

    ReplyDelete
  3. Wow! That's brilliant lovely. I always worry about promoting too much and my timeline being full of post, after post. But then I hear things like this and don't know why I am worrying about it. Congratulations lovely, its well deserved and I look forward to hearing more about your course x

    ReplyDelete
    Replies
    1. I was exactly the same, try it and I promise you'll never look back! xx

      Delete
  4. Well that's interesting. I am posting my posts to twitter 10 times a day and that already made me feel bad. Lol I might look at this app and start using that. I find I got more traffic since posting everyday.

    ReplyDelete
    Replies
    1. Hayley, I tried using it for the first time today and it says it scheduled 7 posts to my Twitter but I don't see it in my feed... Any idea?

      Delete
    2. Can you send me some screenshots from how youre scheduling them and I'll take a look? xx

      Delete
  5. This is fab , thank you for letting us know. I have signed up for Socialoomph but I cant find the option to send out hourly ? Is this on the basic option or one of the paid for options ?

    ReplyDelete
    Replies
    1. I think it must be in paid only, I use the professional one x

      Delete
  6. Oh my word! I have social oomph and do it every 8 hours. I am nowhere near 5 thousand a day and to be honest the tripe I write I don't imagine I ever will be!! You get that much because you write an amazing blog Hayley- Social oomph has just boosted it. :-) x

    ReplyDelete
    Replies
    1. Lol you do not write tripe! You write wonderfully! Ahh you're too kind Katy! xx

      Delete
  7. Congrats on all of your success! I've never heard of social oomph - I'll have to give it a try since I'm struggling to reach 1500 views per month let alone 5000 per day...

    Nicole | The Professional Mom Project

    ReplyDelete
  8. Sorry forgot to add #SharingTheBlogLove :)

    ReplyDelete
  9. Very interesting indeed, and congrats on the 2mil milestone, that's amazing! In regard to tweeting every hour, does this mean your feed is just full of your own posts? I tend to use the 60/40 ratio that many recommend... ie more of other people's stuff than my own. But I feel it would be weird to repeat tweet other people's blogs so that leaves me having to find a lot more stuff inbetween to tweet that's not my own stuff. Am I making sense? I'd appreciate your thoughts! #SharingtheBlogLove

    ReplyDelete
    Replies
    1. I've never heard of the 60/40 ratio but the thing is, because people are seeing my posts more they are replying to them more...so its actually creating lots more conversation naturally in between tweets that I wasnt having before! xx

      Delete
  10. Holy cow. This is DEFINITELY something to consider. Thank you for mentioning the whole "not bugging people" thing, as that would have been a deal breaker if you didn't explain how well it has worked for you. Thanks for the tips! #SharingtheBlogLove

    ReplyDelete
  11. Congratulations on hitting that milestone, that's awesome! This is really interesting - I don't find twitter a good source of traffic for me, I'm lucky if I get a couple of clicks on a tweet. But then I only tweet a post out 3/4 times on the day it's posted, so maybe I'll try upping that for a few days and seeing if it has any effect. Thanks for joining us at #SharingtheBlogLove

    ReplyDelete
    Replies
    1. It was always the same for me too! Im sure this will help! xx

      Delete
  12. This is an amazing tip, thank you so much for sharing it! I am a brand new blogger and have just celebrated 10,000 page views and almost 900 twitter followers, so very, very much smaller than yourself, but this tip will be a huge help for me as I grow. Thank you :) xx #sharingthebloglove

    ReplyDelete
    Replies
    1. No problem, it sounds like you're doing amazingly but I hope this helps give a boost! xx

      Delete
  13. That's an amazing milestone. I go on twitter throughout the day so I do get annoyed by seeing the same tweets from people but most don't. I tweet my posts 4-5 times on the first day, the next day twice, and a week later. I'm not sure I'd be comfortable doing more unless I could personally tweet in between each scheduled one which I can't do #sharingthebloglove

    ReplyDelete
    Replies
    1. I used to do similar, but the thing is...it creates much more natural conversation because people are replying to the tweets! Im having WAY more chats with people on there than I ever was before because of it, so its not only boosted my blog stats but also my engagement on Twitter too. Win win, and if someone wants to unfollow me because of it I am soooooo not gonna lose any sleep! xx

      Delete
  14. That is brilliant - what a great tip. I am off to look at that now. I have subscribed to your course as well :) #SharingtheBlogLove

    ReplyDelete
  15. Just popping back to say Thank you for joining us at #SharingtheBlogLove x

    ReplyDelete

If you're feeling generous, please consider leaving me a comment as they brighten up my days and make me feel all warm inside!

If you have any questions please do not hesitate to e-mail me at sparkles_blog@hotmail.co.uk or tweet me @sparkles_blog