Friday, 14 March 2014


With the dangers of sugar currently a hot topic, the New Atkins Nutritional Approach team has created an animation to explain the science behind the eating plan, helping to make it easier than ever. 

The online videos, featuring friendly characters, show how to avoid diet fails and turn your body into a fat-burning machine.

With the New Atkins Nutritional Approach, you don’t have to count calories or grams of protein and fat. Instead, simply count carbohydrates, allowing 20g in Phase One, which will mostly come from vegetables, then gradually increase this amount throughout each phase to find your personal carb balance. 

This way, you won’t feel hungry and deprived because you can eat a variety of tasty foods that will keep you satisfied.

To celebrate the launch of the video animation, the low carb expert is offering Sparkles & Stretchmarks readers the chance to win a selection of Atkins goodies worth £50. 

The lucky winner will be treated to a range of Atkins low sugar, low carb snack bars, pasta and the new book ‘New Atkins Made Easy’ – the perfect prize for a healthier you!

To enter, simply watch the New Atkins Nutritional Approach video animation below to find the answer to this multiple choice question:

The New Atkins Nutritional Approach Animation

Q: What happens to all the carbs that aren’t used by the body for energy?

a. They make your hair shiny
b. They help with weight loss
c. They are converted into fat and stored in the body

The competition will close at 5pm on 21st March 2014 and the winner will be announced on 22nd March.

For healthy recipes, tips and products, and to view the four phases the New Atkins Nutritional Approach, visit

The New Atkins Nutritional Approach products are available to buy at and major retailers including Boots, Tesco, Asda, Sainsbury’s, Morrisons, Holland & Barratt and Superdrug.

The new book ‘New Atkins Made Easy’ is available now at and all good bookstores.

Find the New Atkins Nutritional Approach on Facebook and follow on Twitter @MyAtkins

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