Search Engine
Optimization
As mentioned above, SEO stands for
search engine optimization. Put simply, it is a way to make sure that your
content is created in such a way that it will help it to stand out when someone
searches for something relevant to it on Google. When you take steps to
optimize your content, then you will see your blog above higher and higher,
especially as time passes and search engines can see that your posts are
relevant to what people are searching for, and you have backlinks back to your
site, showing how valuable it is. An SEO
agency would be able to
show you more if you want to take things to the next level. But there are some
things that you can easily do yourself to boost your SEO, without having to pay
someone.
If you are keen to get found more
online to boost your traffic, which can be especially useful if you’re looking
to make money from your blog or want to share your story on something specific,
then you need to think about the content that you are creating. If you want to
get found in search results for something specific, then you need to be
answering a question that someone would be searching for. When you are creating
content that someone would be looking for, then you have done your job
as a blogger.
What search engines
look for
There are a number of things that
search engines will look for, in order to determine if your content is good
enough to rank in a certain position. These are:
- Your site’s organic click-through-rate
- The site’s domain authority, which is a number
given depending on how old the site is, and how many backlinks it has, to
name a few
- The domain relevancy of your website. If you
have a travel blog but then start sharing recipes, you’ll find it hard to
rank for the recipes
- How user and mobile-friendly the site is
- Bounce rate or dwell rate. If the rate is
high, it shows that people find your site, click through and it doesn’t
answer what they were searching for, so will quickly click away
- The number of backlinks to your site
- Quality content
If you
want to get more traffic, whether it is to earn more or to simply get content shared, then these
things should be taken into account. It can feel like a lot, but working a
little on it each time you post can make a difference.
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