Hi, I’m Hayley – the writer behind Sparkles & Stretchmarks. I’m mum to 3 children – Tyne (9), Noa (7) and Sailor (6) and together with my partner Jon, we live in a seaside town in Devon, South West England.
I started this blog in 2013, to keep myself busy during my first pregnancy – little did I know that it would become the huge success it has! Today Sparkles & Stretchmarks is a multi-award winning UK Lifestyle & Family blog which has been ranked as the number 1 family blog in the country.
For over nine years now I have been sharing my family’s journey as we’ve grown from couple to family of five, I write about many topics including family travel, home education, raising a trans child, domestic abuse survival and recovery, mental health, plus size fashion and body positivity.
I have built up a large, loyal and very engaged following of readers not only through my blog, but through my various social media platforms too – these days it can be difficult to determine a bloggers influence simply by looking at their follower numbers alone as, let’s face it, followers and engagement levels can so easily be bought or manipulated! So I am really proud to be able to demonstrate the trust that our followers have in us with visibly high engagement and click through rates across our social media platforms – with Instagram a particular strong point.
I have built up a large, loyal and very engaged following of readers not only through my blog, but through my various social media platforms too – these days it can be difficult to determine a bloggers influence simply by looking at their follower numbers alone as, let’s face it, followers and engagement levels can so easily be bought or manipulated! So I am really proud to be able to demonstrate the trust that our followers have in us with visibly high engagement and click through rates across our social media platforms – with Instagram a particular strong point.
Over the years I have worked with many high profile brands on advertising campaigns – including Heinz, Next, Marks & Spencer, Paramount and Haribo to name just a few. I also produce freelance content for various websites, and have contributed columns for print magazines such as Essentials as well as being regularly featured as a guest on BBC Radio Devon. I have also appeared on This Morning and The Davina McCall Show.
Why Should You Work With Us?
We are dedicated to providing a friendly and efficient service to the brands that we commit to working with whilst also remaining true to ourselves and ensuring that we are producing content that is real and relatable for our audience.
I believe that we stand out in this field because we are very much a “normal family” (whatever that might be!) – over the years I have really taken the time to connect with my readers through personal and soul baring posts, and as a result I feel that I have created a relationship of trust with them. I’m regularly complimented on my brand work by my readers and recieve regular feedback demonstrating that they trust our feedback and enjoy seeing products and experiences used and enjoyed by a “real” and normal family. I don’t promote just any product, I have a firm ethos and am selective with the brands I choose to promote – ensuring that they align with my values, as well as appealing to my audience.
I believe that we stand out in this field because we are very much a “normal family” (whatever that might be!) – over the years I have really taken the time to connect with my readers through personal and soul baring posts, and as a result I feel that I have created a relationship of trust with them. I’m regularly complimented on my brand work by my readers and recieve regular feedback demonstrating that they trust our feedback and enjoy seeing products and experiences used and enjoyed by a “real” and normal family. I don’t promote just any product, I have a firm ethos and am selective with the brands I choose to promote – ensuring that they align with my values, as well as appealing to my audience.
Blog Statistics & Demographics
Monthly visits: 85k + on average
37k + followers across various different networks
Twitter followers: 12.6 k
Facebook Page fans: 5.1 k+
Instagram followers: 22k
Bloglovin followers: 3.9k
YouTube followers: 3.1 k
Pinterest Followers: 600+
Google Friend Connect: 1000+
Mailing List Subscribers: 8,000 +
Current DA Score: 55
Please note, we have recently opted out of all Blog chart ranking systems – my previous chart position was Number 1.
Mailing List Subscribers: 8,000 +
Current DA Score: 55
Please note, we have recently opted out of all Blog chart ranking systems – my previous chart position was Number 1.
The majority of my blog readers are female (generally mothers or expectant mothers) aged between 21-45 years old and over 86% of them live in the UK.
Ways We Could Work Together
We offer numerous services to brands, including:
Brand ambassador roles (We have previously been ambassadors for Butlins, Huggies, Ambi Toys and BabyTv)
Product reviews and features on our blog
Collaborative blog articles
Collaborative blog articles
Video collaborations on YouTube
Promotion via Instagram, Instagram Stories or Instagram Lives
Facebook posts or Lives
Promotion via Instagram, Instagram Stories or Instagram Lives
Facebook posts or Lives
Side bar advertisements
Giveaways and competitions
Brands We Have Worked With
Over the years I have worked closely with many top brands and clients, to take a look at some examples of our past brand collaborations please click HERE
Awards & Recognition
Britmums Readers Choice Award 2018
Ranked Number 1 Baby Blog in The UK – June 2017
Tots100 Top 10 Baby Blog 2015
Purflo’s Blogger Of The Year Award 2015
Finalist at the MAD Blog Awards (1 of only 6 finalists, of a possible 8,000)
In The Press
I have appeared on The Davina Show, as well as ITV’s This Morning, and numerous radio talk shows and podcasts including BBC Radio Devon and am available to provide parenting commentary on a range of topics.
I have also appeared in numerous magazines and newspapers such as Mother & Baby magazine, Essentials Magazine, Take A Break magazine, Daily Mail & Bella Magazine. We have also appeared on the Tesco Baby website, Laura Ashley’s website, & Ambi Toys website.
If you would like to get in touch to discuss anything, please contact Hayley@sparklesandstretchmarks.com